The Story
Remember the fable of the tortoise and the hare? We all learned as kids that slow and steady wins in the end. But the publishing industry’s dominated by the hares. You’ve seen them: fast-reading, fast-selling books with a big name on the front. They loom large on the doorway displays one month and are relegated to the bargain bin thereafter—unloved, unremembered, and easily replaced by next month’s Next Big Thing. (Hare today, gone tomorrow, you might say.)
We’re looking to change that.
Tortoise Books focuses on quality, not quantity. Or more accurately, we know quality will bring quantity down the road, in the slow and steady race to win discerning readers. We’re an imprint that’s using the best attributes of the old industry (extensive editing, heavy pre-publication publicity work, and a financial structure where we’re invested in the future success of our authors) and the best attributes of publish-on-demand (the ability to get something good out there without regard to whether or not someone thinks it has a market, or whether it fits into some multinational conglomerate’s busy schedule) to build a brand readers will trust.
And we’ve been working hard since 2012 to do just that. From a one-person, one-book operation, we’ve grown to a roster of thirty-three authors, with more in the pipeline. Many have found a home here and published multiple books, and many of those books have earned praise from major trade publications like Kirkus (who reviewed Gunmetal Blue and pronounced author Joseph G. Peterson "One of the Windy City's best-kept secrets"), award-winning authors such as Rebecca Makkai, finalist for the Pulitzer Prize and the National Book Award (who said Staurt Ross’s Jenny in Corona was "hilarious and devastating and profound"), and local periodicals like Newcity (who named founder Gerald Brennan to its Lit Fifty list of "People Who Book in Chicago" in both 2019 and 2022) As Rick Kogan (of Chicago Tribune and WGN Radio fame) said, “If you see Tortoise Books—and I’m telling you this as a consumer—you know you’re going to get something good, interesting, or provocative to read.”
Still, all the kind words in the world don’t matter if you’re not selling books. And we’ve worked hard over the years to do that, and get our books in front of a wider audience. It’s something we can’t do alone—so we signed a distribution deal in 2020 with Publishers Group West, part of the Ingram Content Group. As the saying goes: If you want to go fast, go alone—but if you want to go far, go together. And we’re eager to go far.
We are currently closed for submissions; please follow us on Twitter @TortoiseBooks for updates.
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Order Phone: 866.400.5351 | Fax: 800.838.1149 | E-mail: ips@ingramcontent.com | IPS SAN: 6318630)